Norwegian ecotourism is enriching nature and culture-based experiences that are arranged by responsible tourism companies with care for our guests, the environment and the local community we are part of.
This is more than just an environmental or quality label, it is a total concept that focuses on offering memorable experiences and good eco-friendly tourism to visitors, staff, the environment and the local community alike.
Our companies are evaluated based on the following criteria:
- Quality and management including risk analyses and readiness plans, follow-up and reporting measures, product development planning, and local knowledge and training
- Profile of business including use of local employment, branding and marketing, hosting and services
- Ecotourism business operations including use of resources, purchasing eco-friendly products and services, energy and renewable energy consumption, use of chemicals, waste reduction measures, transport methods
- Nature and culture including interaction with landscape, wildlife, and degree of harvesting
Once approved, the certified businesses can use the quality label for up to three years until the next recertification.
The definition and principles of Norwegian ecotourism builds on and looks after the international objectives for ecotourism recommended by the United Nations and the International Ecotourism Society. At the same time, Norwegian traditions for utilizing the nature, our tourism structure and our environmental challenges have sat the framework for ecotourism in Norway.
A Norwegian ecotourism business
1. is nature and culture based and has ecotourism as an underlying philosophy for all its business activities.
2. contributes actively to nature and culture conservation, is aware of its own impact on the environment and always practices a precautionary attitude.
3. is run as sustainably as possible, constantly balancing ecological, cultural, social and economic considerations.
4. contributes positively in the local community, uses the local workforce, local products and services, works for increased co-operation and shows a general responsibility towards the community.
5. contributes to preserving listed buildings and has local adaptation, local architectural style and distinctiveness as a general goal in its choice of materials and solutions.
6. places particularly high demands on hosts and guides, and communications and interpretation is a central part of the product.
7. offers memorable experiences and creates meeting places that offer employees and guests insight into local culture, community and environment.